Some businesses are not ready for a marketing retainer, and pretending otherwise helps nobody. If the sales are not there yet, what you need is not a campaign. It is to exist properly: a site with your name on it that says what you do, where you do it, and how to call you, that comes up when someone searches for you, and that does not embarrass you when they find it.
That is what this plan is. We build the site, there is no upfront build fee, and you pay $99 a month. That includes an hour with us every month on whatever would help next: the wording on a page, your Business Profile, the question you were going to pay someone to answer.
What you get#
A brochure site: a handful of pages that load fast, work on a phone, and put your number where a thumb can reach it. Your listing and your site saying the same thing, so Google has no reason to doubt either. A contact form that lands in your inbox. And a written note at the start saying whose name is on what, the domain first of all, because a cheap plan must never leave it unclear what is yours to keep.
The monthly hour#
The hour is the part that makes this more than hosting with a payment plan. Once a month we look at the site or the listing together and do, or tell you how to do, the one thing most worth doing. Some months that is a page change we just make. Some months it is you asking questions with a screen shared. It is your hour; unspent hours are the plan working as designed, not a bank you are losing.
How pricing works#
This is the one service with its price on the page: $99 a month, with no build fee. The number can be public because the scope is fixed, which is exactly why nothing else we do is priced this way. A store, a booking system, or ongoing marketing work is outside it, and if you need those we will say so and quote it properly rather than piling it into a plan that was never meant to carry it.
The domain is the one cost that varies. If you already have one, it stays with you and you keep paying for it directly, typically around $11 a year, and that is the only cost outside the plan. If you do not have one, we buy a suitable domain as part of the build at no charge to you. Either way the domain is the foundation the site stands on, so if the only name available would work against the business, we will say so before building on it; sometimes the honest first step is a better name.
“What’s the catch?”#
The catch is the scope, and we would rather state it than have you find it. It is a brochure: it tells people who already found you what they need to know. It is not a campaign to get you found by more of them, which is different work at a different price. When the business grows into wanting that, nothing needs rebuilding: the site carries straight on, and what is yours to keep has been in writing since day one.