Here is a real example, from this business’s own listings. The Business Profile and the website spelled the company name two different ways, one with the word Agency on the end and one without, and wrote the same street two ways, one abbreviated and one not. The header and the body printed the same phone number in two different formats. Five social icons in the footer pointed at the networks’ front pages instead of at any profile.
None of that looks like a problem to a person. To the engines that decide which business shows up in the map, it looks like it might be more than one. Fixing it costs nothing but attention, and it is almost always the cheapest thing on the list.
What this service covers#
Your Google Business Profile first, because it outranks everything else and it is the one nobody can read for you. Categories, service area, hours including the ones people forget to enter, and the photos.
Then the citations: the other places your business is listed, checked one at a time against a single agreed spelling of your name, address, and phone. Not pushed out through a data aggregator, which sprays your details onto sites you will have no login to correct later.
What happens on a visit#
We start by reading, not changing. You open your Business Profile in the edit view, not the public listing, and we go through it field by field while you watch. The edit view is the record; the public listing is a rendering of it, and they routinely disagree.
You get a written list of every difference we found, in plain language, with a named owner per line. Some of those lines are ours to fix and some need your login and nobody else’s. The list says which is which.
How pricing works#
This runs on the same monthly arrangement as everything else. The audit that produces the list costs nothing and the list is yours whether or not you hire us, because the defects are yours either way.
“Can’t I just do this myself?”#
Yes, and for a single-location business a lot of it is an afternoon. What takes the time is knowing what you are looking at: that an attribute Google set on its own is a change nobody on your side made, that a service area listing fifteen cities and a profile showing none are different states, that a sitemap answering 200 with nothing in it is not the same as no sitemap. If you want to do it yourself, ask us for the list and go.