Some owners do not need anything built. They need someone to look at what they are already spending money on and say which parts are working. That is what this is.
It is a standing monthly call and the work between them. We go through what changed since last time, what the numbers say, and what is worth doing next. If the answer is that nothing is worth doing next month, that is the answer, and you will get it. Every action we take is based on evidence of what clients are looking for, which sometimes means the evidence says wait.
What this service covers#
Reading the measurements and deciding from them: what people searched to find you, which pages they landed on, which of those turned into a call or a form, and where the drop-off is. Then a short list of what to change, in order.
It also covers the awkward questions. Whether the ad spend is earning anything. Whether the third-party lead platform is selling you your own customers. Whether the thing you were sold last year is doing what it was sold as.
What happens on a visit#
A call a month, on a schedule you pick, with the screen shared. Before it, we send what we are going to talk about so you are not reacting live. After it, you get the short list in writing.
Between calls, questions get answered within one business day, which is the same promise everything else here runs on.
How pricing works#
A monthly retainer. There is no per-hour billing and no per-report charge, because both of those reward us for producing volume rather than answers. The figure depends on scope and you get it in writing before anything starts.
“How do I know if any of this is working?”#
Because we agree what we are measuring before we start, and it is a number you can check yourself without asking us. Calls, form submissions, the searches your listing appeared in. We do not promise a position, a traffic figure, or a lead count, and we do not promise a date by which any of those arrive. What we promise is that you will always be able to see what happened.